Natural Capital

Money can be a force for nature! It is raw potential energy, manifesting the values of those who guide it. When grounded in love for life, for future generations, for natural resources that sustain us all, money becomes one of the most powerful forces for renewal on Earth. The Natural Capital movement has been around for decades, but you’ll be amazed by the new innovations and great uses of money today.

Here we showcase how financial systems are being reshaped to protect natural resources, and make money doing it. You’ll see financial systems redefined, investment products reimagined, and companies founded to regenerate nature. World leaders are recognizing the imperative to protect ecosystems as the source of all commerce, and strengthen national competitiveness and human well-being at the same time.

Well-stewarded capital is already regenerating forests, watersheds, soils, biodiversity, and communities while delivering returns that meet the standards of the most disciplined investors. Companies are building closed-loop systems, investors are growing wealth by preserving natural systems, and there are endless grounded examples of money in partnership with life and nature.

Money takes on a life born from your values, and every investment, purchase, vote, and conversation shapes the future that follows. This is an invitation to become one with your money, as you are one with nature: invest in these companies, work for them, talk about them, let your heart and friends know about all the money moving toward a world that is abundant, resilient, and deeply alive. A healthy planet is required for a thriving, lasting economy. Do some Bliss Scrolling (TM) and see that future now!